Sipp Seltzer needed a new identity; one that matched its tasty flavor combos and clean ingredient list.
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“The tagline, “Come Clean,” embodied the cheeky character of the brand and inspired a photoshoot concept entirely about the power and appeal of total transparency.
In addition to promoting the brand, I was also tasked with touting the drink’s unique ingredient: camu camu. Without veering into hyper-wellness speak, we set out to educate the consumer through fun visuals and attention-grabbing headlines.
The work you see here was completed at Allis Studio in San Francisco, CA with superhuman designer and CD Kile Brekke. Ha
