Rising from the streets of Downtown Oakland, this was a new building that promised to set a luxurious new tone in a neighborhood known for gritty art, good food, and lively nightlife.

I named this building Atlas because it had a lot of pressure on its shoulders. Our concept for the brand incorporated interwoven elements, to communicate that this project was just a thread in a much larger, and very beautiful, picture.

I might be romanticizing this — I lived in Oakland for four years just a couple blocks from Atlas. Sue me for having a soft spot!

The work seen here was done at Allis Studio in San Francisco, CA with the very talented Matthew Connolly and Suzanne Pfutz.